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TÜ valdkonnad
Of his many books, Crystallizing Public Opinion (1923) and Propaganda (1928) gained special attention as early efforts to define and theorize the field of public relations. Citing works of writers such as Gustave Le Bon, Wilfred Trotter, Walter Lippmann, and Sigmund Freud (his own double uncle), he described the masses as irrational and subject to herd instinct—and he outlined how skilled practitioners could use crowd psychology and psychoanalysis to control them in desired ways. Bernays later synthesized many of these ideas in his postwar book, Public Relations (1945), which outlines the science of managing information released to the public by an organization, in a manner most advantageous to the organization. He does this by first providing an overview of the history of public relations, and then provides insight into its application.
Bernays was named one of the 100 most influential Americans of the twentieth century by Life. He was the subject of a full-length biography by Larry Tye entitled The Father of Spin (1999) and later an award-winning 2002 documentary for the BBC by Adam Curtis entitled The Century of the Self.
Of his many books, Crystallizing Public Opinion (1923) and Propaganda (1928) gained special attention as early efforts to define and theorize the field of public relations. Citing works of writers such as Gustave Le Bon, Wilfred Trotter, Walter Lippmann, and Sigmund Freud (his own double uncle), he described the masses as irrational and subject to herd instinct—and he outlined how skilled practitioners could use crowd psychology and psychoanalysis to control them in desired ways. Bernays later synthesized many of these ideas in his postwar book, Public Relations (1945), which outlines the science of managing information released to the public by an organization, in a manner most advantageous to the organization. He does this by first providing an overview of the history of public relations, and then provides insight into its application.
Bernays was named one of the 100 most influential Americans of the twentieth century by Life. He was the subject of a full-length biography by Larry Tye entitled The Father of Spin (1999) and later an award-winning 2002 documentary for the BBC by Adam Curtis entitled The Century of the Self.
Esmaspäev | Kolmapäev | Neljapäev | Reede |
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Eesti keskaeg | Balti riigid sõjas ja rahus (1914-1945) | Eesti uusaeg (1710-1900) | Operatsioonisüsteemid |
Eesti lähiajalugu | |||
Mäluasutused andmestunud ühiskonnas |
Garfield ja turundus |
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The Original Influencer |
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Edward L. Bernays is regarded as one of the fathers of public relations. Although he died more than two decades ago, his influence pervades modern western consumer culture. ‘Group of Girls Puff at Cigarettes as a Gesture of “Freedom”’, read the front page of the New York Times on April 1st, 1929. It was no April Fools’ joke; rather, this spectacle of liberated, smoking women was one of Bernays’ most celebrated publicity stunts. Bernays’ client, George W. Hill, president of the American Tobacco Company, had asked him: ‘How can we get women to smoke on the street. They’re smoking indoors. But, damn it, if they spend half the time outdoors and we can get ’em to smoke outdoors, we’ll damn near double our female market. Do something. Act!’ | Bernays began to ponder. How best to employ the theories which had already proven so effective in his public relations campaigns: Gustave Le Bon’s principles of mass psychology, Wilfred Trotter’s herd instinct theses and, above all, the hidden drives of human beings that Sigmund Freud – Bernays’ ‘Uncle Sigi’ in Vienna – spoke about? Bernays needed advice and consulted the psychiatrist A.A. Brill, who had been one of Freud’s pupils. ‘What’, he asked Brill, ‘is the psychological basis for a woman’s desire to smoke?’ ‘Cigarettes which are equated with men’, came the reply, ‘become torches of freedom.’ That was Bernays’ inspiration. His campaign? To get young feminists to light up cigarettes – torches of freedom – in public as an act of emancipation during New York’s Easter Parade. This, he believed, would make its way into the nation’s newspapers. | Before that, however, he still had to take care of a crucial issue: to give instructions to Bertha Hunt. She was Bernays’ secretary, but at his behest she was to forget that for a few days. She had to pass herself off as a women’s rights advocate and drum up comrades-in-arms for the ‘feminist torches of freedom campaign’; no inference to American Tobacco was to be permitted.‘In the interests of equality of the sexes and to fight another sex taboo I and other young women will light another torch of freedom by smoking cigarettes while strolling on Fifth Avenue Easter Sunday.’ These were the first lines of the telegram – signed by Bertha Hunt – which was sent to selected American debutantes. |
Hesburgeri suurte burgerite hinnad (seisuga 22.03.23) | |||||
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Hesburger | Megaburger | Topelt-juustuburger | BBQ - burger | Kebabiburger | Peekoniburger |
€4.30 | €6.30 | €3.50 | €4.70 | €5.10 | €6.30 |
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